How to Find Out Who Is Selling Your Product on Amazon

Most brand owners find out about Amazon sellers the same way: a dealer calls angry, or someone in the office searches the product and sees a price they never approved. The next question is always the same. Who are these people?

The storefront name usually won’t tell you. “Premium Deals Store” could be a college student, an overseas arbitrage operation, or one of your own distributors under a different name. Here’s how to find out.

Step 1: See every seller on the listing

On your product page, open “Other sellers on Amazon” (or the “New & Used” offers link). That shows every seller currently offering the product, their price, and how it’s fulfilled. Check every variation separately, because sellers often target just one size or color. Do it at different times of day; some sellers go in and out of stock.

Step 2: Read the seller profile

Click each seller’s name. Amazon requires most sellers to show a business name and address in the “Detailed Seller Information” section. Write down the legal business name, address, and the seller ID in the page URL. The seller ID stays the same even when the storefront name changes.

Step 3: Match the business to a real company

Now look up the legal business name:

• State business registries show who formed the company and its registered agent.
• The address often reveals more than the name. A warehouse address you recognize, a prep center, or a residential address all tell you something.
• Compare against your own customer list. This is the step most brands skip, and it’s often the one that solves the case. The seller’s business name or address frequently matches a distributor, a dealer’s affiliate, or a former account.

Step 4: Look for patterns across sellers

Several storefronts with the same address, similar names, or identical pricing moves are often one operator running multiple accounts. Group them. Five sellers can turn out to be two sources.

Step 5: Confirm with a test buy

If you still can’t place a seller, buy from them. The packaging, lot codes, labels and any paperwork in the box usually point to where the product left your supply chain. See how to trace diverted inventory with lot codes and test buys.

What to do with what you find

• Authorized dealer violating your price or terms? Enforce your policy and agreement. See how to write an Amazon MAP policy.
• An account supplying others? Close the supply. See how to remove unauthorized sellers.
• Counterfeits? That’s an IP issue Amazon will act on through Brand Registry.

What this looks like in practice

In a typical scan we find more sellers than the brand thought it had. A sample from our free scan: 14 sellers on the brand’s products, 4 of them authorized, the lowest live price $55 under policy, and 3 likely leak sources traced by lot code. That’s illustrative, with client details changed, but the pattern is common.

Frequently asked questions

Written by

Troy Marchand, CEO

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