Services
Get your Amazon channel ready for a buyer’s diligence team
“I want to sell in a few years. I have no idea what this is worth or what a buyer will pick apart.”
A buyer isn’t paying for last year’s Amazon revenue. They’re paying for how confident they are that it keeps going after you leave. An uncontrolled channel is one of the first things their team finds, and it shows up as a lower price or money held back in an earnout.
We clean it up and document it while there’s still time.
What a buyer’s team looks for
| What they find | How it hurts the price |
|---|---|
| Unauthorized sellers undercutting you | Your price and margin could fall further |
| Revenue that depends on rising ad spend | Growth looks rented, not owned |
| Accounts or assets not in the company’s name | Continuity risk |
| One person who knows how it all works | Key-person risk |
| Amazon numbers that don’t tie to your books | Slower diligence, less trust |
| Dealer contracts with no online terms | No proof you control the channel |
What we build for you
- A pricing and enforcement history. Documented month by month, so you can show control instead of claiming it.
- Profit by product, tied to real costs. Reporting your controller can reconcile and a buyer can audit.
- Organic strength. Sales that hold up without heavy ad support.
- Clean ownership. Every account and asset in the company’s name.
- A channel a new owner can run. Processes documented, not stored in someone’s head.
- Distribution contracts reviewed and fixed, alongside your attorney.
- A diligence file a buyer’s team can read.
Start early
History takes time to build. You can’t create two years of enforcement records in the six months before a sale. Most owners should start 12 to 18 months ahead.
We’ve sat on the other side of the table
Symtry’s leadership has spent twenty years operating companies, including running a fund and sitting on five private company boards. We know what a diligence team asks because we’ve asked it. Read Troy’s background: Troy Marchand.
How we get paid
No setup fee, no retainer. We’re paid a share of the revenue we manage, which means our incentive is the same as yours: a channel worth more when you sell it. See how we get paid.
Frequently asked questions
Do buyers value Amazon revenue like other revenue?
Not always. Pricing control, ad dependence and continuity all change how much confidence a buyer puts in it.
How far ahead should we start?
Ideally 12 to 18 months, so there’s documented history to show.
What is an earnout?
Part of the purchase price paid later, only if the business hits agreed targets. Risky channels often end up tied to one.
Do you replace our M&A advisor or attorney?
No. We work alongside them on the marketplace side of the business.
Learn more
Talk about your timeline
Twenty minutes. Tell us when you’re thinking of selling, and we’ll tell you honestly what a buyer is likely to find.